Privacy Policy

Personal data (hereinafter mostly referred to as “data”) are only processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.

According to Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data, such as collecting, recording, organizing, arranging, storing, adapting or changing, reading, querying, using, disclosing through transmission, dissemination or any other form of provision, comparison or the linking, the restriction, the deletion or the destruction.

With the following data protection declaration we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, as far as we decide either alone or together with others about the purposes and means of processing. In addition, we will inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.

Our data protection declaration is structured as follows:

I. Information about us as responsible
II. Rights of users and data subjects
III. Information on data processing

I. Information about us as responsible

Responsible provider of this website in terms of data protection law is:

Bellezza Espresso Machines GmbH

Hertzstrasse 10

69126 Heidelberg

Germany

Phone: +49 (0) 6221 6741 140
Email: info@bellezza-espresso.de

The provider’s data protection officer is:

Birgit Lösch

II. Rights of users and data subjects

With a view to the data processing described in more detail below, users and data subjects have the right

for confirmation as to whether the relevant data is being processed, for information about the processed data, for further information about data processing and for copies of the data (see also Art. 15 GDPR);

to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR);

to the immediate deletion of the data concerning them (cf. also Art. 17 GDPR), or, alternatively, if further processing is required in accordance with Art. 17 Para. 3 GDPR, restriction of processing in accordance with Art. 18 GDPR;

to receive the data concerning them and provided by them and to transfer this data to other providers / responsible parties (cf. also Art. 20 GDPR);

to complain to the supervisory authority if they are of the opinion that the data concerning them are being processed by the provider in violation of data protection regulations (cf. also Art. 77 GDPR).

In addition, the provider is obliged to notify all recipients to whom data has been disclosed by the provider of any correction or deletion of data or the restriction of processing that takes place on the basis of Articles 16, 17 Paragraph 1, 18 GDPR teaching. However, this obligation does not exist if this notification is impossible or involves disproportionate effort. Irrespective of this, the user has the right to information about these recipients.

In accordance with Art. 21 GDPR, users and data subjects also have the right to object to the future processing of their data, provided that the data is provided by the provider in accordance with Art. f) GDPR are processed. In particular, an objection to data processing for the purpose of direct advertising is permitted.

III. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, the deletion of the data does not conflict with any statutory retention requirements and no other information on individual processing methods is given below.

Server data

For technical reasons, in particular to ensure a secure and stable website, data is transmitted to us or to our web space provider via your internet browser. With these so-called server log files, i.a. Type and version of your internet browser, the operating system, the website from which you switched to our website (referrer URL), the website (s) of our website that you are visiting, the date and time of the respective access and the IP address of the Internet connection from which our website was used.

This data collected in this way is temporarily stored, but not together with other data from you.

This storage takes place on the legal basis of Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website.

The data will be deleted after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, the data will be wholly or partially excluded from deletion until the incident has been finally resolved.

Cookies

a) Session cookies / session cookies

We use so-called cookies on our website. Cookies are small text files or other storage technologies that are stored and stored on your device by the internet browser you use. These cookies process certain information about you, such as your browser or location data or your IP address, to an individual extent.

This processing makes our website more user-friendly, more effective and more secure, as the processing enables, for example, the reproduction of our website in different languages ​​or the offer of a shopping cart function.

The legal basis for this processing is Article 6 (1) lit b.) GDPR, provided that these cookies are used to process data to initiate or process contracts.

If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.

When you close your Internet browser, these session cookies are deleted.

b) Third party cookies

If necessary, our website may also use cookies from partner companies with whom we work for the purpose of advertising, analysis or the functionalities of our website.

The details on this, in particular on the purposes and the legal basis for processing such third-party cookies, can be found in the following information.

c) Disposal option

You can prevent or restrict the installation of cookies by setting your internet browser. You can also delete cookies that have already been saved at any time. The steps and measures required for this, however, depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called flash cookies, however, processing cannot be prevented via the browser settings. Instead you have to change the setting of your Flash player. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please use the help function or documentation of your Flash player or contact the manufacturer or user support.

However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be used to their full extent.

Contract processing

The data transmitted by you to make use of our range of goods and / or services will be processed by us for the purpose of processing the contract and are required to that extent. It is not possible to conclude and process contracts without providing your data.

The legal basis for processing is Article 6 Paragraph 1 lit. b) GDPR.

We delete the data when the contract is fully processed, but we must observe the retention periods under tax and commercial law.

As part of the contract processing, we pass on your data to the transport company commissioned with the delivery of goods or to the financial service provider, insofar as the transfer is necessary for the delivery of goods or for payment purposes.

The legal basis for forwarding the data is then Art. 6 Para. 1 lit. b) GDPR.

Newsletter

If you register for our free newsletter, the data you have requested for this purpose, i.e. your e-mail address and – optionally – your name and address, will be transmitted to us. At the same time, we save the IP address of the Internet connection from which you access our website, as well as the date and time of your registration. As part of the further registration process, we will obtain your consent to the sending of the newsletter, describe the content in detail and refer to this data protection declaration. We use the data collected in this way exclusively for sending the newsletter – therefore, in particular, it is not passed on to third parties.

The legal basis for this is Art. 6 Para. 1 lit. a) GDPR.

You can revoke your consent to the sending of the newsletter at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do this, all you have to do is inform us of your revocation or use the unsubscribe link contained in every newsletter.

Contact inquiries / contact options

If you contact us via the contact form or email, the data you provide will be used to process your request. The specification of the data is necessary for processing and answering your request – without providing it, we cannot respond to your request, or at least to a limited extent.

The legal basis for this processing is Art. 6 Para. 1 lit. b) GDPR.

Your data will be deleted if your request has been finally answered and the deletion does not conflict with any statutory retention requirements, for example in the event of a subsequent contract processing.

User contributions, comments and ratings

We offer you the option of posting questions, answers, opinions or ratings, hereinafter referred to as “contributions”, on our website. If you take advantage of this offer, we will process and publish your contribution, the date and time of submission and the pseudonym you may have used.

The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future in accordance with Art. 7 Paragraph 3 GDPR. All you have to do is inform us of your revocation.

In addition, we also process your IP and email address. The IP address is processed because we have a legitimate interest in initiating or supporting further steps, provided that your contribution encroaches on the rights of third parties and / or is otherwise unlawful.

The legal basis in this case is Article 6 Paragraph 1 lit. f) GDPR. Our legitimate interest lies in the legal defense that may be necessary.

Subscription to contributions

If you publish articles on our website, we also offer you the option of subscribing to any subsequent articles by third parties. In order to be able to inform you about these follow-up posts by e-mail, we process your e-mail address.

The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent to this subscription at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do this, you only have to inform us of your revocation or click the unsubscribe link contained in the respective e-mail.

Google Analytics

We use Google Analytics on our website. This is a web analysis service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through certification according to the EU-US data protection shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the EU’s data protection requirements will also be complied with when processing data in the USA.

The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

Usage and user-related information, such as IP address, location, time or frequency of visits to our website, are transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. With this function, Google shortens the IP address within the EU or EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and of the usage activities there. This data can also be used to provide other services related to the use of our website and the use of the Internet.

Google states that it will not associate your IP address with other data. In addition, Google maintains

https://www.google.com/intl/de/policies/privacy/partners

Further data protection information is ready for you, for example also on the possibilities of preventing the use of data.

Google also offers

https://tools.google.com/dlpage/gaoptout?hl=de

a so-called deactivation add-on along with further information on this. This add-on can be installed with the most common internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information on visiting our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. You can of course also find out in this data protection declaration whether and which other web analysis services are used by us.

Google Maps

We use Google Maps on our website to show our location and to create directions. This is a service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through certification according to the EU-US data protection shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the EU’s data protection requirements will also be complied with when processing data in the USA.

In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.

If you call up the Google Maps component integrated in our website, Google saves a cookie on your device via your internet browser. Your user settings and data are processed in order to display our location and to create directions. We cannot rule out that Google uses servers in the USA.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.

Through the connection to Google established in this way, Google can determine from which website your request was sent and to which IP address the directions are to be sent.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. You can find details on this under the heading “Cookies” above.

In addition, Google Maps and the information obtained through Google Maps are used in accordance with the Google Terms of Use https://policies.google.com/terms?gl=DE&hl=de and the Terms and Conditions for Google Maps https://www.google. com / intl / de_de / help / terms_maps.html.

Google also offers

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

further information.

Google Fonts

We use Google Fonts on our website to display external fonts. This is a service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through certification according to the EU-US data protection shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the EU’s data protection requirements will also be complied with when processing data in the USA.

In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.

The connection to Google established when you visit our website enables Google to determine from which website your request was sent and to which IP address the representation of the font is to be transmitted.

Google offers below

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

further information, in particular about the possibilities of preventing data usage.

OpenStreetMap

We use OpenStreetMap, a service of the OpenStreetMap Foundation, St John’s Innovation Center, Cowley Road, Cambridge, CB 4 0 WS, United Kingdom, hereinafter referred to as “OpenStreetMap”, for directions.

When you visit one of our websites in which the OpenStreetMap service is integrated, OpenStreetMap saves a cookie on your device via your internet browser. As a result, your user settings and user data are processed for the purpose of displaying the page or ensuring the functionality of the OpenStreetMap service. Through this processing, OpenStreetMap can recognize from which website your request was sent and to which IP address the representation of the journey should be transmitted.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. You can find details on this under the heading “Cookies” above.

OpenStreetMap offers under

https://wiki.osmfoundation.org/wiki/Privacy_Policy

further information on the collection and use of the data, as well as your rights and options for protecting your privacy.

“Facebook” social plug-in

We use the plug-in of the social network Facebook on our website. Facebook is an internet service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as “Facebook”.

Through certification according to the EU-US data protection shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Facebook guarantees that the EU’s data protection requirements are also complied with when processing data in the USA.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.

Further information about the possible plug-ins and their respective functions is available from Facebook

https://developers.facebook.com/docs/plugins/

ready for you.

If the plug-in is stored on one of the pages you visit on our website, your Internet browser will download a representation of the plug-in from the Facebook servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website are also recorded.

If you are logged into Facebook while visiting one of our websites with the plug-in, the information collected by the plug-in about your specific visit will be recognized by Facebook. Facebook may assign the information collected in this way to your personal user account there. If, for example, you use the so-called “Like” button on Facebook, this information will be saved in your Facebook user account and possibly published on the Facebook platform. If you want to prevent this, you must either log out of Facebook before visiting our website or use an add-on for your Internet browser to prevent the Facebook plug-in from being blocked.

Further information on the collection and use of data as well as your rights and protection options in this regard is available from Facebook

https://www.facebook.com/policy.php

available data protection information.

“Twitter” social plug-in

We use the plug-in of the social network Twitter on our website. Twitter is an Internet service provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, hereinafter referred to as “Twitter”.

Through certification according to the EU-US data protection shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

Twitter guarantees that the EU’s data protection requirements will also be complied with when processing data in the USA.

The legal basis is Article 6 Paragraph 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.

If the plug-in is stored on one of the pages you visit on our website, your Internet browser will download a representation of the plug-in from Twitter’s servers in the USA. For technical reasons, it is necessary for Twitter to process your IP address. In addition, the date and time of your visit to our website are also recorded.

If you are logged in to Twitter while visiting one of our websites with the plug-in, the information collected by the plug-in about your specific visit will be recognized by Twitter. Twitter may assign the information collected in this way to your personal user account there. If you use the so-called “Share” button from Twitter, for example, this information will be stored in your Twitter user account and possibly published on the Twitter platform. If you want to prevent this, you must either log out of Twitter before visiting our website or make the appropriate settings in your Twitter user account.

Further information about the collection and use of data as well as your rights and protection options in this regard is available from Twitter at

https://twitter.com/privacy

available data protection information.

Tracking pixel of the collecting society WORT
(VG WORD)

On our website we use the so-called tracking pixel of VG WORT from the provider INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, in the form of the so-called SZM (scalable central measurement method).

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website as well as the consideration of copyright interests with regard to the content of our website.

The tracking pixel is a graphic that is placed on our website and that determines statistical key figures. This makes it possible to calculate the probability of texts being copied based on the number of views and the specific content of our website. This data is collected anonymously. In order to be able to record the access numbers as well as your possibly recurring visit, either a so-called session cookie is stored by your Internet browser on your device or a signature that is made up of various information from your Internet browser (e.g. user agent, screen resolution, etc.) .ä.) is created is used. However, your IP address will only be processed anonymously. As an individual user, you cannot be identified at any time.

If you do not agree to this processing, you have the option of preventing the storage of the cookie by making a setting in your Internet browser. You can find more information on this under “Cookies” above. You also have the option of ending the SZM measurement by means of the so-called opt-out. By confirming the link

https://optout.ioam.de/

a cookie is saved on your device via your internet browser, which prevents further analysis. Please note, however, that you have to click the above link again if you delete the cookies stored on your device.

YouTube

We use YouTube on our website. This is a video portal from YouTube LLC., 901 Cherry Ave., 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube”.

YouTube is a subsidiary of Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through certification according to the EU-US data protection shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees, and thus also its subsidiary YouTube, that the EU’s data protection requirements will also be complied with when processing data in the USA.

We use YouTube in connection with the “Extended data protection mode” function in order to be able to show you videos. The legal basis is Article 6 Paragraph 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website. According to information provided by YouTube, the “extended data protection mode” function means that the data described in more detail below are only transmitted to the YouTube server when you actually start a video.

Without this “extended data protection”, a connection to the YouTube server in the USA will be established as soon as you access one of our Internet pages on which a YouTube video is embedded.

This connection is required in order to be able to display the respective video on our website via your internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time and the website you visited. In addition, a connection to the Google “DoubleClick” advertising network is established.

If you are logged into YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you want to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.

For the purpose of functionality and to analyze usage behavior, YouTube permanently stores cookies on your device via your Internet browser. If you do not agree to this processing, you have the option of preventing the storage of cookies by making a setting in your Internet browser. You can find more information on this under “Cookies” above.

Google holds further information about the collection and use of data as well as your rights and protection options in this regard in the

https://policies.google.com/privacy

available data protection information.

Amazon affiliate program

We use the AMAZON partner program on our website. This is a service provided by Amazon Europe Core S.à r.l., 5 Rue Plaetis, L -2338 Luxembourg. Amazon.de advertisements are placed on our website via the AMAZON partner program. If you click on one of these advertisements, you will be redirected to the corresponding offer on the AMZON Internet portal. If you then decide to buy the advertised product there, we will receive a “commission” from Amazon.

Amazon uses cookies to enable this service. With the help of these cookies, Amazon can understand that you have been redirected from our website to the AMAZON Internet portal.

Amazon offers under

https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010

further data protection information.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in ensuring the processing and payment of our commission claims by Amazon.

If you do not agree to this processing, you have the option of preventing the storage of cookies by setting your Internet browser. You can find more information on this under “Cookies” above.

Google AdWords with conversion tracking

We use the advertising component Google AdWords and so-called conversion tracking on our website. This is a service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through certification according to the EU-US data protection shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the EU’s data protection requirements will also be complied with when processing data in the USA.

We use conversion tracking for targeted advertising of our offer. The legal basis is Article 6 Paragraph 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

If you click on an advertisement placed by Google, the conversion tracking we use saves a cookie on your device. These so-called conversion cookies lose their validity after 30 days and are not used to identify you personally.

If the cookie is still valid and you visit a certain page of our website, both we and Google can evaluate that you clicked on one of our advertisements placed on Google and that you were then redirected to our website.

With the information obtained in this way, Google creates statistics for us about visits to our website. This also gives us information about the number of users who clicked on our ad (s) and the pages of our website that were subsequently accessed. Neither we nor third parties who also use Google AdWords are, however, able to identify you in this way.

You can also prevent or restrict the installation of cookies by making the appropriate settings in your Internet browser. At the same time, you can delete cookies that have already been saved at any time. The steps and measures required for this, however, depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.

Google also offers

https://services.google.com/sitestats/de.html

http://www.google.com/policies/technologies/ads/

http://www.google.de/policies/privacy/

further information on this topic and in particular on the possibilities of preventing the use of data.

Google AdSense

We use Google AdSense to integrate advertisements on our website. This is a service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through certification according to the EU-US data protection shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the EU’s data protection requirements will also be complied with when processing data in the USA.

Google AdSense stores cookies and so-called web beacons on your device via your internet browser. This enables Google to analyze your use of our website. The information collected in this way is transmitted to Google in the USA along with your IP address and the advertising formats displayed to you and stored there. Google can also pass this information on to contractual partners. However, Google declares that your IP address will not be merged with other data from you.

The legal basis is Article 6 Paragraph 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. You can find details on this under the heading “Cookies” above.

Google also offers

https://policies.google.com/privacy

https://adssettings.google.com/authenticated

further information, in particular about the possibilities of preventing data usage.

Online job applications / publication of job advertisements

We offer you the opportunity to apply to us via our website. With these digital applications, your applicant and application data will be electronically collected and processed by us to process the application process.

The legal basis for this processing is Section 26 Paragraph 1 Sentence 1 BDSG in conjunction with Art. 88 Para. 1 GDPR.

If an employment contract is concluded after the application process, we will save the data you transmitted during the application in your personnel file for the purpose of the usual organizational and administrative process – naturally taking into account the further legal obligations.

The legal basis for this processing is also Section 26 Paragraph 1 Sentence 1 BDSG in conjunction with Art. 88 Para. 1 GDPR.

If an application is rejected, we will automatically delete the data transmitted to us two months after notification of the rejection. The deletion does not take place, however, if the data require a longer storage of up to four months or until the conclusion of legal proceedings due to legal provisions, e.g. due to the obligation to provide evidence under the AGG.

The legal basis in this case is Article 6 Paragraph 1 lit. f) GDPR and § 24 Paragraph 1 No. 2 BDSG. Our legitimate interest lies in legal defense and enforcement.

If you expressly consent to your data being stored for a longer period of time, e.g. for inclusion in an applicant or prospect database, the data will be further processed on the basis of your consent. The legal basis is then Art. 6 Para. 1 lit. a) GDPR. You can of course revoke your consent at any time in accordance with Art. 7 Paragraph 3 GDPR by declaring it to us with effect for the future.

Sample data protection declaration from the law firm Weiß & Partner